"Find No Longer As Smartphone Buy Cat in the Bag"

Erajaya Group said , prospective smartphone buyers do not need to be like buying a cat in a sack . It was if they were shopping on smartphones like Erafone dealer distribution ." Currently Kismet phone , should not ( like ) buying a cat in a sack . They ( buyers ) need a live demo unit . So , baseball is no such thing as a dummy device , " explains Djatmiko Ward , Marketing & Communications Director Erajaya Group in Jakarta .He said the store is equipped Erafone live demo unit . Thus , consumers can jajal first smartphone that crush , before deciding to buy .Djatmiko also said the company took the initiative to not only highlight the brand , but also consider the outlet is seen from the operating system , eg Android Nation outlets that have opened in 2012. Furthermore, he said , there were 142 stores for distribution smartphone .Djatmiko also revealed , a clever strategy that carried Erajaya Group by making Megastore . Megastore with the area of ​​300 square meters , is filled with a variety of smartphone vendors and buyers can freely choose the desired device handphones .Megastore is scattered in Mall Taman Anggrek , Makassar , Medan , Surabaya and Jakarta . This year the company also will add 7 outlets , bringing the total to 15 Megastores .In addition to revealing plans to open new outlets , Djatmiko Erajaya have also reported that employee development field called E - DNA Erajaya Development . This is needed to increase employee knowledge about the products to be sold in stores or iBox Erafone .To plan in 2013, the share of accessories in Erafone will be increased to approximately 50 percent . " We want no additional portfolios . We enter the IT products and accessories . We also branding Erafone , TAM , iBox , " he explained .The company also revealed that in the last year there is a distribution of approximately 10.2 million units of mobile phones . For the mobile units , the products are sold on average ( average) at the price of Rp 3 million .According smartphone penetration , peursahaan started playing at the price of 500 thousand to the top . " In units in the range of 1,5 - 2,5 million , " he added . He further said , the class above Rp 4 million smartphone sales is not too large , but the value , the smartphone remains high ." Mobile is getting increasingly costly behavior . ( Based on data from the report ) , above Rp 4 million , sales of small units , but the value is high , " he said .Djatmiko said , in 2013, the company provides approximately 22.1 million smartphones and 38.3 million non - smartphones . Coverage includes 399 corporate retail outlets , in addition to the company that has 4764 employees has more than 20,500 dealers spread across the country .Erajaya position in 2012, occupying 32 percent of total smartphone device distribution in Indonesia. In the past year the company posted revenue of Rp12 , 9 trillion . " ( Total revenues ) contributed 93 percent of the device , " he concluded .

Share this post