Nokia 6300 as a Phone Warehouse
Saturday 15 February 2014
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| Phone Warehouse |
Phone warehouse, The recent news flow started well, with phone Warehouse announcing the much rumoured, and much expected acquisition of AOL's Internet access business in the UK, for a staggering £370 million. The AOL UK business appears to be worth more to phone Warehouse because it can be integrated with the Groups existing Broadband business which currently has 625,000 customers. The increase in size will take phone Warehouse to number three in the league of UK Broadband providers, and take the existing Broadband business from loss making to profitability in an instant, even before operational cost savings.
It seems that phone Warehouse may yet again surprise the market, and squeeze every last drop of cost savings and profitability from the expanded business. This resulted in a significant shift of business from the Network's own brand shops to the more general "Mobile Superstores", but this came at a price - commissions to the likes of phone Warehouse. As we all know, the UK regulator has been particularly tough on UK Mobile Phone Operators, with severe price pressure on UK based income. It may be that phone Warehouse have become too powerful, and Vodafone have not been able to agree a new sales agreement on lower commission rates.
The phone Warehouse have done exactly this by approaching Nokia in order to exclusively market the new Nokia 6300 White Edition. The Nokia 6300 Black version has been available for some months now and is available on all UK networks including Vodafone, O2, Orange, T-Mobile and Virgin Mobile, the phone can even be bought on phone Warehouse's own brand Pay As You Go packages, Fresh Mobile and Mobile World. The new Nokia 6300 White offers exactly the same specifications, dimensions and features as the original version but now comes complete with a pure white facade. The new clean, fresh and pure feeling that white gives products typically enhances their consumer appeal and many other mobile phone manufacturers have released new white versions of popular handsets.
It seems that phone Warehouse may yet again surprise the market, and squeeze every last drop of cost savings and profitability from the expanded business. This resulted in a significant shift of business from the Network's own brand shops to the more general "Mobile Superstores", but this came at a price - commissions to the likes of phone Warehouse. As we all know, the UK regulator has been particularly tough on UK Mobile Phone Operators, with severe price pressure on UK based income. It may be that phone Warehouse have become too powerful, and Vodafone have not been able to agree a new sales agreement on lower commission rates.
The phone Warehouse have done exactly this by approaching Nokia in order to exclusively market the new Nokia 6300 White Edition. The Nokia 6300 Black version has been available for some months now and is available on all UK networks including Vodafone, O2, Orange, T-Mobile and Virgin Mobile, the phone can even be bought on phone Warehouse's own brand Pay As You Go packages, Fresh Mobile and Mobile World. The new Nokia 6300 White offers exactly the same specifications, dimensions and features as the original version but now comes complete with a pure white facade. The new clean, fresh and pure feeling that white gives products typically enhances their consumer appeal and many other mobile phone manufacturers have released new white versions of popular handsets.
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