Yahoo Buy App Creator Bignoggins To Strengthen Those Fantasy Sport Games

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App creator, Yahoo said that he paid an undisclosed amount to acquire Bignoggins . Bignoggins a popular app maker fantasy -sports , in an effort to ensure that remains popular league in the world where they are increasingly eager to master the mobile device . Bignoggins , whose operations are managed by only one person that developer Jerry Shen , creating a popular and Monster Fantasy Draft Monster app for iOS and Android . Application has been removed from the App Store and Google Play .

App creator, Yahoo which introduces fantasy sports league in 1999 , was one of the first websites that harness the potential of community sports in the world online . Unlike some competitors , Yahoo leagues are free , and they quickly gather a large and loyal audience . In recent years, Yahoo has got competition from ESPN , CBS , and the NFL , so the pressure to add features .

App creator is important, the competitor's target audience is large and growing current of fantasy : 35 million people play fantasy sports in the United States and Canada , according to the Fantasy Sports Trade Association , up from 9 million in 2005 . Players tend to be very involved , visit the league's website several times per day , and they pay millions of dollars for the applications , analytics and other services -league fantasy . The average player spends $ 95 per year for this hobby .

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They are valuable player for Yahoo , which under CEO Marissa Mayer has moved aggressively to improve mobile service offerings . In a blog post , Shen said that the features of its app creator came officially into Yahoo fantasy sports products . " Over the years , players have to use Fantasy Draft Monster and Monster to dominate their fantasy league , " writes Shen . " The great news is that technology is driving the application will be integrated into Yahoo's own service offerings . "

Acquisition acquisitions Bignoggins is small compared with the giant purchase Yahoo on Tumblr , or offer for Hulu . But the CEO is a strategic step to find and acquire the technology that will attract new users and make them use Yahoo services every day, its all about yahoo app creator.

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